10 Things to Consider When Designing for the iPhone Duo
The iPhone Duo has two displays, a fold and controls on the side. Here's what changes for your app, what Samsung's foldables already taught us, and how to test it.
User Research
Everything involved in running research that changes what gets built: selecting the right method for the question, recruiting representative participants, moderating well, and reporting findings so they reach decisions rather than a slide deck nobody opens. Covers unmoderated and moderated approaches, card sorting, tree testing and usability testing.
Featured Article
Latest Articles
Is Usability Testing Qualitative or Quantitative?
Usability testing can be qualitative or quantitative, depending on your goals and study design. This guide explains how to choose the right approach, determine participant numbers, and interpret key metrics like task completion, time, and usability scores.
Read More
Why is Usability Testing Important in Product Development?
AI and analytics move fast, but they don’t explain why users struggle. This article shows how usability testing improves conversions, prevents costly rework, and complements design processes and A/B testing.
Read More
System Usability Scale (SUS): How to Measure and Interpret Usability
The System Usability Scale (SUS) is a standardized method to measure perceived usability of a system. In this practical guide, learn what SUS is, how it works, how to calculate and interpret SUS scores, and how to use it alongside behavioral evidence in UX research.
Read More
What Is User Research?
So, in this article, we’re going to dive deep into User Research. We’ll learn what it means, the two types it comes in, and some cool ways to do it.
Read More